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Ashley's Projects

MGMT 470:

Entertainment Operations

 Purpose of Project:

As a project manager you are expected to produce an event, product or other creative item and show documentation and full process along with final project. The final project is your production (Stop Motion TikToks using my favorite songs)

MGMT 360:

Industry Issue & Solution

 Purpose of Project:

Identify a real-world problem in the Entertainment or Hospitality Industry (How can independent artists survive in music during COVID-19?)

 

Question: Present a solution to this problem.

MKTG 485:

Multicultural Marketing

Project

 Purpose of Project:

Groups of students (4 group members max) will be formed in class to prepare an informative “point of view” presentation on different segments of the US multicultural landscape (Blacks/African Americans)

 

The presentations are meant to  provide an informed perspective on each market segment. 

CTVA 480:

Management in Cinema and Television Presentation

 Purpose of Project:

The research paper/ presentation will include a review, analysis, recommended solution to a current industry issue or player.

Topic: Movies are now direct streaming from homes instead of theaters (because of COVID-19) how will they provide content in the future, theater only or compete in a new market?

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MGMT 470:

Entertainment Operations After Effects Project

 Purpose of Project:

Find and interview a person who has a job in the entertainment industry. Write up a summary and presentation of your interview with this professional and include the pros and cons of their specific job.
Is this a job you would likely pursue upon graduation? Why/Why not?

 

MKTG 485:

Mini Marketing Plan:

Black Girl Sunscreen

 Purpose of Project:

Continuing from the market segment (Black Americans), find a product that is not frequently used by the target segment (Black Women) and create a mini marketing plan that increases usage of the product.

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MGMT 449:

Management Capstone- PepsiCo Project

pepsico_edited.jpg

 Purpose of Project:

Read the case on PepsiCo's diversification strategy in 2018 and identify the main issues and problems the company has at the time of the case. Create 3 potential solutions and choose one and how they will implement it.

HHH LOGO FALL18.png

Hip Hop Heads:

Meeting/Socials Infographic

Recording

Purpose:

As founder and president of HHH, I made infographics specific for the club and in this case to inform our followers and members of the importance of women in rap during Women's History Month

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BUAD 201:

Business Writing

Presentation

 Purpose of Project:

Find and visit a real estate location near campus that is currently on the market. Research the neighboring businesses and conclude which potential business should buy the property.

​© 2020 by Ashley Landa

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Ashley Landa

My Inspirations

Music and Films

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