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Resume

Ashley's Resume

California State University Fullerton

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Bachelors of Arts in Business Administration

Marketing and Entertainment Management

MAY 2021

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Digital Marketing Intern

August- December 2019

  • Produce tour marketing asset

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  • Utilize SmartURL and Audigent to create short url links for new and re-released music

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  •  Brainstorm digital marketing strategies for artists on current roster

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  • Build out digital campaigns for clients

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  •  Construct digital marketing recap decks

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  • Assist in copy right captions for Roc Nation's social media platforms

 

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Creative Team-On Campus Talent Coordinator

August 2019- May 2020

  • Providing knowledge and resources to select artists performing at Spring Concert

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  • Working with a variety of organizations on campus to promote events

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  •  Talent scouting for future events: Battle of the DJs and Battle of the Bands

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  • Used sites including Trello and Doodle to coordinate meetings

 

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Memberships & Awards

  • Dean's Honor List (2020 & 2021)

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  • Black Student Union – Member (Nov 2017-May 2021)

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  • Tuffy Awards: Advisor of the Year- Hip Hop Heads-  (Nov 2017-2021)

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  • Music Industry Club– Member (2020-2021)

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  • HotNewHipHop- Editorial Intern (2020)

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  • Viacom & Paramount HSI Summit- Campus to Career Summit (2019)

 

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Digital Marketing Coordinator

Hollywood, CA

May 2022- Present

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Book Research Assistant

CSUF, Professor Roberts

June 2020- April 2022

  • Multitask detailed research of (1950s-2010s) Black R&B groups

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  • Organize up-to-date data in collaborative channels

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  • Research assigned eras of R&B music in order to answer the question, "Where did the black R&B groups go?"

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  • Conduct interviews with music experts in R&B field, in order to gain input on direction of research as well as to gain insight on their opinions

 

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A&R/ Digtial Marketing Intern

Atlanta, GA

June-September 2020

  • Managed talent on Atlanta based label by playlisting and pitching at bi-weekly online meetings (known for uplifting alumni talent including Playboi Carti, Abra, Father etc.)

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  • Collaborated with upper management on confidential information regarding current artists on creative campaigns for social media platforms: TikTok, Instagram, Twitter, Facebook and more.

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  • Organized databases using Excel sheets to track and discover emerging artists and creatives for A&R purposes

 

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President, CSUF 

November 2017-May 2021

  • Founder and President of Student Organization at California State University Fullerton

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  •  Lead meetings and events of 100+ members, create discussion about hip hop culture

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  • Managed and created events centered around Mental health awareness, social awareness and the importance of being inclusive

 

Skills

  • Microsoft Office (Word, Excel, PowerPoint etc.)

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  • Google Suite (Doc, Spreadsheet, Slides etc.) 

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  • Adobe Creative Cloud (PDF, basics in Photoshop, Premiere and After Effects) 

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  • Bilingual: Fluent in Spanish

 

  • DSP ’s (Spotify, Apple Music, SoundCloud, Tidal, TikTok, Amazon, Pandora) 

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  • Apps: Khoros, Audigent, SmartURL, Splash, SpotOnTrack, Slack etc

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  • Advance Social media skills on: Instagram, TikTok, Twitter, Facebook, Triller + apps

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