Ashley Marie Landa
Resume
Ashley's Resume
California State University Fullerton
Bachelors of Arts in Business Administration
Marketing and Entertainment Management
MAY 2021
Digital Marketing Intern
August- December 2019
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Produce tour marketing asset
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Utilize SmartURL and Audigent to create short url links for new and re-released music
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Brainstorm digital marketing strategies for artists on current roster
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Build out digital campaigns for clients
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Construct digital marketing recap decks
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Assist in copy right captions for Roc Nation's social media platforms
Creative Team-On Campus Talent Coordinator
August 2019- May 2020
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Providing knowledge and resources to select artists performing at Spring Concert
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Working with a variety of organizations on campus to promote events
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Talent scouting for future events: Battle of the DJs and Battle of the Bands
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Used sites including Trello and Doodle to coordinate meetings
Memberships & Awards
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Dean's Honor List (2020 & 2021)
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Black Student Union – Member (Nov 2017-May 2021)
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Tuffy Awards: Advisor of the Year- Hip Hop Heads- (Nov 2017-2021)
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Music Industry Club– Member (2020-2021)
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HotNewHipHop- Editorial Intern (2020)
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Viacom & Paramount HSI Summit- Campus to Career Summit (2019)
Book Research Assistant
CSUF, Professor Roberts
June 2020- April 2022
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Multitask detailed research of (1950s-2010s) Black R&B groups
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Organize up-to-date data in collaborative channels
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Research assigned eras of R&B music in order to answer the question, "Where did the black R&B groups go?"
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Conduct interviews with music experts in R&B field, in order to gain input on direction of research as well as to gain insight on their opinions
A&R/ Digtial Marketing Intern
Atlanta, GA
June-September 2020
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Managed talent on Atlanta based label by playlisting and pitching at bi-weekly online meetings (known for uplifting alumni talent including Playboi Carti, Abra, Father etc.)
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Collaborated with upper management on confidential information regarding current artists on creative campaigns for social media platforms: TikTok, Instagram, Twitter, Facebook and more.
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Organized databases using Excel sheets to track and discover emerging artists and creatives for A&R purposes
President, CSUF
November 2017-May 2021
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Founder and President of Student Organization at California State University Fullerton
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Lead meetings and events of 100+ members, create discussion about hip hop culture
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Managed and created events centered around Mental health awareness, social awareness and the importance of being inclusive
Skills
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Microsoft Office (Word, Excel, PowerPoint etc.)
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Google Suite (Doc, Spreadsheet, Slides etc.)
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Adobe Creative Cloud (PDF, basics in Photoshop, Premiere and After Effects)
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Bilingual: Fluent in Spanish
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DSP ’s (Spotify, Apple Music, SoundCloud, Tidal, TikTok, Amazon, Pandora)
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Apps: Khoros, Audigent, SmartURL, Splash, SpotOnTrack, Slack etc
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Advance Social media skills on: Instagram, TikTok, Twitter, Facebook, Triller + apps